Privacy Policy

Last Updated: January 2026

lending-trees.com ("we," "us," "our," or "Company") is committed to protecting your privacy. This Privacy Policy explains how we collect, use, disclose, and safeguard your information when you visit our website at lending-trees.com (the "Site"), including all related pages, subdomains, and associated mobile applications.

Please read this Privacy Policy carefully. If you do not agree with our policies and practices, please do not use our Site.

Information We Collect

We collect information about you in a variety of ways:

Personal Information: When you voluntarily submit forms, sign up for newsletters, or contact us, we may collect your name, email address, phone number, and other contact details.
Technical Information: We automatically collect your IP address, device type, browser type, operating system, and referring URL.
Usage Data: We track pages visited, time spent on pages, links clicked, and your general browsing behavior on the Site.
Cookies and Similar Technologies: We use cookies, web beacons, and similar tracking technologies to enhance your experience and collect data about your interactions with the Site.

How We Use Information

We use the information we collect for various purposes:

To provide, maintain, and improve the Site and our services
To send you promotional materials, updates, and newsletters (with your consent)
To track affiliate commissions and affiliate program performance
To conduct analytics and understand user behavior patterns
To detect, prevent, and address fraudulent or technical issues
To comply with legal obligations and enforce our Terms of Service
To personalize your experience and deliver relevant content

Cookie Policy

Our Site uses cookies to improve your browsing experience and track affiliate performance.

Types of Cookies We Use:

Essential Cookies: Required for Site functionality and security
Analytics Cookies: Help us understand how users interact with the Site (Google Analytics, similar services)
Affiliate Tracking Cookies: Used to identify and track affiliate referrals to casino partners
Marketing Cookies: Enable targeted advertising and retargeting across platforms

Managing Cookies: Most web browsers allow you to refuse cookies or alert you when a cookie is being sent. You can manage cookie preferences in your browser settings. Note that disabling cookies may affect Site functionality and your ability to access certain features.

Third-Party Links

Our Site contains links to third-party websites, including online casinos and gambling operators. We are an affiliate website and earn commissions from referrals to these partners.

Important: We are not responsible for the privacy practices of linked third-party sites. We do not control their policies, data collection practices, or content. We strongly encourage you to review the privacy policies of any third-party website before providing personal information or engaging with their services. Your use of third-party sites is governed by their own privacy policies and terms.

Your Rights

Under Irish and European data protection law (GDPR), you have the following rights:

Right to Access: You can request a copy of the personal data we hold about you
Right to Rectification: You can request correction of inaccurate data
Right to Erasure: You can request deletion of your personal data (subject to legal exceptions)
Right to Restrict Processing: You can request limitation of how we use your data
Right to Data Portability: You can request your data in a portable format
Right to Object: You can object to certain types of data processing, including marketing communications
Right to Withdraw Consent: You can withdraw consent at any time

To exercise these rights, please contact us using the details provided below. If you are unsatisfied with our response, you may lodge a complaint with the Data Protection Commission (Ireland).

Data Retention

We retain personal data only for as long as necessary to fulfill the purposes for which it was collected, or as required by law. Retention periods vary depending on the context:

Account Information: Retained for the duration of your engagement with us and for a reasonable period thereafter for legal and business purposes
Marketing Data: Retained until you unsubscribe or withdraw consent
Affiliate Tracking Data: Retained according to affiliate program requirements and Irish tax law (typically 6 years)
Analytics Data: Typically retained for 26 months

When data is no longer required, we securely delete or anonymize it.

Contact Us

If you have questions, concerns, or requests regarding this Privacy Policy or our privacy practices, please contact us:

Email: privacy@lending-trees.com
Website: lending-trees.com

We will respond to your inquiry within 30 days. If you believe we have violated your rights or have concerns about our compliance, you may also contact the Data Protection Commission at www.dataprotection.ie.

This Privacy Policy was last updated in January 2026 and may be updated periodically. We encourage you to review this page regularly for any changes. Your continued use of the Site following updates constitutes your acceptance of the revised Privacy Policy.